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There are so many online betting companies out there these days – and they all want you as a new customer. Some may have well known names to use to attract your attention but with similar odds offered across the market. Who should you go for?
Of course, you are not obligated to stay with one bookie and one bookie only. You can join up with as many online betting companies as you like. But it does pay to have at least a favourite that you keep on returning to.
The bookies know that you can choose wherever you want to go so one way that they can really get your attention is to offer a very attractive welcome bonus as an incentive. And where there’s a welcome bonus, there’s a promotional code.
The promotional – or promo – codes are used when you sign up for a new customer account to qualify for whatever welcome bonus the bookie has offered. The codes in themselves are not valuable in any way – you just need to remember to enter them in the specified box when you register your account.
How to Use a Promotional Code
There are no complicated processes involved when it comes to using your promo code. The bookies want you to use the code as the welcome bonus that you receive for entering the code on registration is what attracted you to their company in the first place!
Different online betting companies will have different sign up procedures but generally they are very similar so once you have seen one you can quite easily get your head around any others.
The register or sign up icon is usually fairly prominent towards the top right hand corner of your screen once you have accessed the landing page of the site. By clicking on this prompt you will normally open up a separate window where you will be asked to fill in some details. This is all the usual personal details stuff as well as some security questions and answers to make sure your new customer account is safe and secure.
Usually, towards the end of the information you need to enter there is a box which prompts you to enter a promotional code if you have one. You can always sign up for a new customer account without entering the promo code but then you would not qualify for whatever welcome bonus is on offer. And what is the point of that?
What Will You Get For it?
It all depends on the bookie in question what kind of welcome bonus you will receive. Many online betting companies go for some kind of deposit match gift. It is usually tied in to how much you first deposit into your customer account funds. There is also usually some kind of upper limit (and lower limit occasionally).
For example, you make your initial deposit to the sum of £30 and then the bookie will match your deposit – so you receive another £30. This can also be presented in a number of ways. You may get £30 deposited directly in your account – although there will be some kind of restrictions on withdrawing the bonus money. Or you may have to use your bonus money in the form of free bets. Again, this all depends on the individual bookies but in this instance you may have to make three £10 bets.
Whether it is a free bet or a deposit match there are generally some kind of restrictions on how you can withdraw your money. Don’t worry – the bookies are not trying to get one over on you! These are all very standard industry practices. Usually they will want you to make some qualifying bets before you can withdraw any of the bonus money. This is so you don’t just sign up for a new account, get your bonus money and leave straight away.
Why Use a Promo Code to Sign Up for a Customer Account?
It is probably a better question to ask ‘why not?’ To bet online with any bookie you will need to sign up for a customer account. It is not like your traditional high street bookie where you can just walk in, make your selection and place your bet (and hopefully pick up a winning return!) As this is all online you will need to provide details of where your winnings need to go!
But Why Sign Up for a Customer Account at All?
As we said, if you want to bet online then you need to have an account. So it makes sense that if you will be signing up for an account anyway, that you get something back for doing that. In a way you are getting something for nothing. You are not obligated to stay with that bookie for the rest of your life – or even make a certain amount of bets per week. All you have to do is provide your details, remember to enter your promo code when prompted and you get some kind of welcome bonus back.
You could say that the downside is that some company has some of your personal details but this is the way it works. You only give them the most basic of personal details and you receive so much more in return.
And the Offers Don’t Stop There!
*18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
Just because you use a promotional code when you sign up for a new customer account doesn’t mean that is the end of the incentives. Online betting companies know that getting you to sign up for an account is just the start – they then need to work out how to keep you without you looking elsewhere for some better offers.
Attractive odds and an extensive range of sports betting markets are obviously important factors for deciding to remain with a bookie. But to be quite honest much of the odds offered by these companies are very similar. As are many of the sports betting markets.
The bookies know that to keep you interested and not wanting to look elsewhere they will have to keep offering more promotions and bonuses to existing customers as well as the welcome bonus you have already received.
All online betting companies have a section of their website dedicated to listing all the available promotions that are available to you at any given time. Sometimes these might be very time specific, such as an offer relating to an individual Champions League match. But there are always long running promotions to whet your appetite. Always take time to check back with the promotions page to make sure you’re not missing out on some great offers.
Make Good Use of the Promo Codes
The promo codes that the bookies use are not always for earth shattering amounts of money – or even loads of bets – but they are a good way of getting something for nothing when signing up for a new customer account.
You will have to sign up anyway to use their service so if you are getting something in return then that has got to be a good thing. It is a great way to get a head start on your account. To get some extra funds in your account purely for signing up and registering is a real no brainer!