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MacroBet And Projet Noir
Projet Noir is a creative agency based in Malta. The company’s experience lies in making a brand attractive to customers. Online betting is dominated by several trusted brands so MacroBet must offer something unique and special to gain market share.
Projet Noir will be working with this operator to position them well in the online betting industry.
It is difficult for a new operator offering basically the same product as competitors to make an impact. Engagement is important in gambling and MacroBet have recruited Projet Noir to create interest in the brand.
The agency has not worked with a bookmaker before but has a good reputation in branding.
MacroBet Welcome Offer
The website is under construction and the launch date is not known.
The operator has created a Twitter account which features the tag line: “Don’t play ordinary. Change the game”. This suggests that the site will offer something different but in keeping with online sports betting should have a welcome offer for new customers.
At the time of writing, there is no indication of the offer which could be a matched deposit bonus of free bets. Potential new customers must register to activate the welcome offer. There will be an option to enter a promo code.
Most online bookmakers put more emphasis on a welcome offer than concessions for current players. When a new brand is launched there are no customers so initially, the site will not feature dynamic promotions.
However, once the brand has become established and there are new accounts, MacroBet could introduce sport and event specific concessions for existing customers. At the time of writing it is unclear about the target market which could be the UK, other parts of Europe or the rest of the world. Ongoing promotions will be targeted at the typical customer.
MacroBet Sports And Markets
The sportsbook will feature betting markets for a range of sports including football. The site will feature odds for the main European leagues, such as the Premier League in England and the top divisions in Italy, Germany, and Spain.
The site will offer customers ante-post, pre-match and in-play betting. As a new entry on the market, they could offer attractive odds.
Customers will probably have the cash out option which allows them to close a bet before expiry to ensure a profit.
Football, tennis and US Sports will be part of the sportsbook product. MacroBet will also feature live events for these sports and others.