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Online Sports Betting UK

United Kingdom

Legal bookmakers in

United Kingdom

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Updated on

Home » Online Sports Betting UK

The online sports betting UK scene is bustling with activity throughout the year. The popularity of online sports betting is continually growing and we would not be surprised that sports betting fans are always looking for info on all the best betting sites UK, sports betting welcome bonus offers, etc.

For this reason, we have compiled this comprehensive review that includes an abundance of useful details about the best online bookies and what they have to offer. Read up on all the important information about online sports betting UK.

Best Online Betting Sites UK

We bring you a list of online bookmakers UK, that is of some of the best online sports betting UK sites below.

1
bet365
95/100 Expert Rating
Bet £10 & Get £30 in Free Bets for new customers at bet365.
      Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
      2
      QuinnBet
      95/100 Expert Rating
      Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!
          If your account has Sportsbook losses at the end of your first day’s betting (23:59), we’ll refund 50% of your first day’s losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Smoking Hot Fruit Stacks (minimum 3 bets required). Even if your account is up, you’re guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
          3
          Virgin Bet
          95/100 Expert Rating
          Bet £10, Get £20 In Free Bets
              *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+T&CS apply
              4
              Parimatch
              94/100 Expert Rating
              Bet £10 Get £20 In Free Bets
                  18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply. begambleaware.org | Please Gamble Responsibly
                  5
                  Paddy Power
                  94/100 Expert Rating
                  Get £20 IN FREE BETS WHEN YOU PLACE A £5 BET
                      New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
                      6
                      Betway
                      94/100 Expert Rating
                      Get £10 in Free Bets
                          *New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. BeGambleAware.org. Bet The Responsible Way. Full Terms apply
                          7
                          Unibet
                          94/100 Expert Rating
                          Money Back as Bonus up to £40 + £10 Casino Bonus
                              18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s. #AD
                              8
                              PariMatch Additional Offer
                              94/100 Expert Rating
                              Bet £10 Get £20 in Free Bets
                                  T&Cs: 18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply, see below. begambleaware.org | Please Gamble Responsibly
                                  9
                                  bet365 LiveStream
                                  94/100 Expert Rating
                                  bet365 Live Streaming
                                      To add to the In-Play excitement, bet365 stream over 200,000 events live to your PC every year – so you can bet as the action unfolds. Highlights include Masters Series Tennis tournaments and matches from some of the top domestic Soccer leagues in the world. To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. Any fixture/event on our website which has the Play or Video icon next to it is scheduled to be shown via Live Streaming. Geo location and live streaming rules apply.
                                      10
                                      LeoVegas
                                      94/100 Expert Rating
                                      100% profit boost of up to £100 of winnings on first bet – mobile only
                                          T&C’s apply. New reg only. Claim by placing a min deposit £10 via “My Offers” page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100.18+ BeGambleAware.org.

                                          11
                                          Betfred
                                          93/100 Expert Rating
                                          GET £40 IN BONUSES WHEN YOU STAKE £10
                                              New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
                                              12
                                              Paddy Power Special Offer
                                              93/100
                                              £40 IN FREE BET BUILDER BETS when you place a £10 Football bet
                                                  New Customer Offer. Place a £10 bet on any Football market, at min. odds 1/2 (1.5) — get £40 in free bet builder bets, valid 30 days. After your qualifying bet has settled, you will automatically be awarded with £10 in Free Bet Builder bets – Plus an additional £10 on each of the following 3 days (£40 in total). Only deposits via Cards will qualify. T&Cs apply. Please Gamble Responsibly.
                                                  13
                                                  Parimatch Bonus Offer
                                                  93/100 Expert Rating
                                                  Bet £10 Get £20 In Free Bets
                                                      18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. Offer is valid from 10:00 UK time on 16/01/2023. Card payments only. T&Cs Apply. begambleaware.org | Please Gamble Responsibly
                                                      14
                                                      Lottoland
                                                      93/100
                                                      £5 Stake Back as a free bet
                                                          £5 Stake Back as a free bet, if your first bet loses. New customers only. 18+, Opt in required before placing first bet. Minimum bet £5. Max Free bet £5. Free bet credited within 72hrs. begambleaware.org T&Cs apply.
                                                          15
                                                          William Hill
                                                          93/100 Expert Rating
                                                          Bet £10 Get £30, Credited as 3 x £10 bets
                                                              18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
                                                              16
                                                              Smarkets
                                                              93/100 Expert Rating
                                                              0% FOR 60 DAYS
                                                                  Use code COMMFREE to trade with 0% commission for 60 days. Min. £10/€10 first deposit using Debit Card or Instant Banking. Full T&C’s apply.18+. BeGambleAware.org
                                                                  17
                                                                  Betfair
                                                                  92/100 Expert Rating
                                                                  GET £20 IN FREE BETS When you place a £5 bet on Sportsbook
                                                                      New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
                                                                      18
                                                                      Betfair Special Offer
                                                                      92/100
                                                                      GET £40 IN FREE FOOTBALL BET BUILDERS When you place a £10 football bet on Sportsbook
                                                                          Place a min £10 bet on Football on odds of min 1/2 (1.5), get £40 in Free Bet Builders. Rewards valid for 30 days. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly.
                                                                          19
                                                                          BetVictor
                                                                          92/100 Expert Rating
                                                                          A Premier Return! Bet £10 on football Get £40 in Free Bets
                                                                              18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
                                                                              20
                                                                              Parimatch EPL
                                                                              92/100 Expert Rating
                                                                              Bet £10 Get £40 in Free Bets (4x£10 free bets, for football)
                                                                                  18+ New customers only. Opt in and bet £10 on any football market at odds 2.00+ in 7 days. No cash out. Get 4x £10 football free bets. Free bets expire in 7 days. Card payments only. T&Cs Apply. Begambleaware.org | Please gamble responsibly
                                                                                  21
                                                                                  BoyleSports
                                                                                  92/100 Expert Rating
                                                                                  BET £10 GET £20 IN FREE BETS
                                                                                      *New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
                                                                                      22
                                                                                      Ladbrokes
                                                                                      92/100 Expert Rating
                                                                                      £20 IN FREE BETS KER-CHING
                                                                                          18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
                                                                                          23
                                                                                          Kwiff
                                                                                          92/100 Expert Rating
                                                                                          Bet £10 Get £30 Surprise Bet
                                                                                              New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
                                                                                              24
                                                                                              Sportingbet
                                                                                              91/100 Expert Rating
                                                                                              £50 Welcome Challenge
                                                                                                  18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply
                                                                                                  25
                                                                                                  LuckLand
                                                                                                  91/100 Expert Rating
                                                                                                  Bet £15 get £10
                                                                                                      NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+. BeGambleAware.org
                                                                                                      26
                                                                                                      bwin
                                                                                                      91/100 Expert Rating
                                                                                                      £20 Backup Bet
                                                                                                          18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
                                                                                                          27
                                                                                                          Matchbook
                                                                                                          90/100 Expert Rating
                                                                                                          £20 Welcome Offer + 20 Free Spins
                                                                                                              The user must enter Bonus Code ‘MB20’ during registration. Minimum Odds of 1.8 for the first bet to qualify. Losses will be refunded on the first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Multiples are excluded from the first bet. Once the user’s first bet has settled, they will be awarded the free spins valued at £0.10p per spin on Starburst. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
                                                                                                              28
                                                                                                              10bet
                                                                                                              90/100 Expert Rating
                                                                                                              50% up to £50
                                                                                                                  New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
                                                                                                                  29
                                                                                                                  Coral
                                                                                                                  90/100 Expert Rating
                                                                                                                  Get A £20 Free Bet When You Bet £5
                                                                                                                      18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. 
                                                                                                                      30
                                                                                                                      Spreadex
                                                                                                                      90/100 Expert Rating
                                                                                                                      BET £10, GET £40
                                                                                                                          Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. Begambleaware.org
                                                                                                                          31
                                                                                                                          Interbet
                                                                                                                          90/100 Expert Rating
                                                                                                                          DEPOSIT MIN. £10 AND GET £10 FREE BET
                                                                                                                              18+. New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply
                                                                                                                              32
                                                                                                                              NetBet
                                                                                                                              89/100 Expert Rating
                                                                                                                              £10 FREE BET NEW CUSTOMERS ONLY BET £5 ON ANY BET BUILDER TO QUALIFY
                                                                                                                                  18+. MIN ODDS 3/1 (4.00), MIN 3 SELECTIONS. FREE BET VALID FOR 7 DAYS. CUSTOMERS WILL QUALIFY FOR THE FREE BET ONCE THEIR FIRST £5 QUALIFYING BET BUILDER ON SPORTS HAS BEEN PLACED AND THEN SETTLED ON THE ACCOUNT. T&C APPLY. BeGambleAware.org
                                                                                                                                  33
                                                                                                                                  Infernobet
                                                                                                                                  88/100
                                                                                                                                  Deposit min. £10 and get £10 free bet
                                                                                                                                      New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 10X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £20. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply
                                                                                                                                      34
                                                                                                                                      888Sport
                                                                                                                                      Bet £10, Get £30 in Free Bets + £10 Casino Bonus
                                                                                                                                          Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game T&Cs apply. Full T&C apply . BeGambleAware 18+.

                                                                                                                                          Online Sports Betting UK: Types of Betting Bonuses

                                                                                                                                          As you probably know, betting bonuses come in many different shapes and sizes. That’s why opting for one might be a little intimidating for an online sports betting novice. But, based on our experience, we have come to the realisation that these bonus offers mainly fall into several prominent categories.

                                                                                                                                          Of course, we have provided you with a detailed explanation of all of them, including useful info on bonus codes, odds, and lots more.

                                                                                                                                          Welcome Bonuses

                                                                                                                                          Sports betting welcome bonuses are a prominent occurrence on the majority of online sports betting UK sites. Online bookmakers provide them as a nice way to greet newcomers and show the appreciation that the number of their customers is increasing.

                                                                                                                                          As you can imagine, there are many different sports betting welcome bonus offers that you can find. Some might entail matched deposits or free bets, risk-free bets or cashouts, etc. In any case, you will see that all of them include a list of obligatory terms and conditions you will need to meet in full.

                                                                                                                                          The three most important ones will be the following:

                                                                                                                                          Of course, there will be more terms that you will need to meet to collect your bonus, but if you do not check these three important boxes, you better start looking for another operator and bonus you can collect.

                                                                                                                                          Bonus Codes

                                                                                                                                          You might have come across the phrase betting bonus codes but were unsure what it actually meant. Bonus codes are the same as promo or promotional codes – they are number and letter combinations that you can provide at signup or when opting for an online bonus.

                                                                                                                                          Sometimes these bonus codes do not add value to the promotional offer, but they provide the operators with info on where you came from. This is the case with affiliate codes, for example. Other times, applying codes can bring you added value to the otherwise regular promotion.

                                                                                                                                          Also, you can come across referral bonus codes too. You can send them to your friends in an invitation to join a particular sports betting site. If they accept the invitation and meet the appropriate terms, you can receive a reward for increasing the operator’s customer base.

                                                                                                                                          1
                                                                                                                                          Paddy Power
                                                                                                                                          Get £20 IN FREE BETS WHEN YOU PLACE A £5 BET
                                                                                                                                          New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
                                                                                                                                          2
                                                                                                                                          Betfair
                                                                                                                                          GET £20 IN FREE BETS When you place a £5 bet on Sportsbook
                                                                                                                                          New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
                                                                                                                                          3
                                                                                                                                          QuinnBet
                                                                                                                                          Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!
                                                                                                                                          If your account has Sportsbook losses at the end of your first day’s betting (23:59), we’ll refund 50% of your first day’s losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Smoking Hot Fruit Stacks (minimum 3 bets required). Even if your account is up, you’re guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
                                                                                                                                          4
                                                                                                                                          Betfred
                                                                                                                                          GET £40 IN BONUSES WHEN YOU STAKE £10
                                                                                                                                          New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
                                                                                                                                          5
                                                                                                                                          Matchbook
                                                                                                                                          £20 Welcome Offer + 20 Free Spins
                                                                                                                                          The user must enter Bonus Code ‘MB20’ during registration. Minimum Odds of 1.8 for the first bet to qualify. Losses will be refunded on the first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Multiples are excluded from the first bet. Once the user’s first bet has settled, they will be awarded the free spins valued at £0.10p per spin on Starburst. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
                                                                                                                                          6
                                                                                                                                          William Hill
                                                                                                                                          Bet £10 Get £30, Credited as 3 x £10 bets
                                                                                                                                          18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

                                                                                                                                          Matched Deposit Bonuses

                                                                                                                                          A matched deposit bonus is a very common sight on online sports betting UK websites. Here’s what this offer can look like – “100% Deposit Match up to £100.” Such a promo offer is likely to entail a minimum required deposit, among other things. So, to collect the bonus, you will need to make an eligible deposit. However, there are other requirements which you must fulfil. 

                                                                                                                                          Risk-Free Bet Offers

                                                                                                                                          You can also find risk-free bet offers on various best online bookies in the UK. So, what are risk-free bets? Actually, they are very simple to grasp. All you need to do is place your bet on one of the eligible markets. If the bet wins, you will receive your return. However, if it doesn’t, you will get the bet amount in the shape of a free bet or site credits that you can use to place an additional wager.

                                                                                                                                          Normally, the amount you receive will be identical to the amount you have staked as your initial bet. Make sure to check the full terms if you come across this offer type to ensure that you are familiar with all of them and that you will successfully collect the bonus.

                                                                                                                                          Free Bet Offers

                                                                                                                                          Another popular bonus type involves free bets. For example, you get a certain amount (e.g. £10) in free bets after meeting the appropriate terms. Normally, you have to place a minimum required deposit as well as your first wager at minimum specified odds.

                                                                                                                                          Additionally, you will need to do this within 7 or 14 days of making an eligible deposit. After that, the bonus will be released in increments in the form of free bets.

                                                                                                                                          Kwiff
                                                                                                                                          92/100 Expert Rating
                                                                                                                                          Bet £10 Get £30 Surprise Bet
                                                                                                                                              New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
                                                                                                                                              Paddy Power
                                                                                                                                              Get £20 IN FREE BETS WHEN YOU PLACE A £5 BET
                                                                                                                                                  New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
                                                                                                                                                  Betfair
                                                                                                                                                  GET £20 IN FREE BETS When you place a £5 bet on Sportsbook
                                                                                                                                                      New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
                                                                                                                                                      QuinnBet
                                                                                                                                                      Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!
                                                                                                                                                          If your account has Sportsbook losses at the end of your first day’s betting (23:59), we’ll refund 50% of your first day’s losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Smoking Hot Fruit Stacks (minimum 3 bets required). Even if your account is up, you’re guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
                                                                                                                                                          Betfred
                                                                                                                                                          GET £40 IN BONUSES WHEN YOU STAKE £10
                                                                                                                                                              New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
                                                                                                                                                              Matchbook
                                                                                                                                                              £20 Welcome Offer + 20 Free Spins
                                                                                                                                                                  The user must enter Bonus Code ‘MB20’ during registration. Minimum Odds of 1.8 for the first bet to qualify. Losses will be refunded on the first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Multiples are excluded from the first bet. Once the user’s first bet has settled, they will be awarded the free spins valued at £0.10p per spin on Starburst. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
                                                                                                                                                                  William Hill
                                                                                                                                                                  Bet £10 Get £30, Credited as 3 x £10 bets
                                                                                                                                                                      18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
                                                                                                                                                                      BoyleSports
                                                                                                                                                                      92/100 Expert Rating
                                                                                                                                                                      BET £10 GET £20 IN FREE BETS
                                                                                                                                                                          *New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. T&Cs apply
                                                                                                                                                                          bwin
                                                                                                                                                                          91/100 Expert Rating
                                                                                                                                                                          £20 Backup Bet
                                                                                                                                                                              18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

                                                                                                                                                                              Enhanced Odds

                                                                                                                                                                              You might have come across terms like enhanced odds, boosted odds, or enhanced prices but were not really sure what they meant. Well, we are here to shed some light on this topic. Many sports betting sites contain special enhanced odds sections where you can find various betting markets that are offered with higher odds than they would normally have.

                                                                                                                                                                              Typically enhanced odds are available on a specific event, such as a football game, or a specific bet type, for example, over/under markets, etc.

                                                                                                                                                                              Cashback for Losses

                                                                                                                                                                              Have you ever wondered how cashback works in sports betting? A cashback promo is incredibly popular in the UK. Essentially, you get a portion of your losses in the form of free bets, betting funds, or something similar.

                                                                                                                                                                              This promo type is usually reserved for existing customers and is not too frequent to come by. So, what does it entail? Normally, you will get the percentage of your stake back. Depending on the operator, it is usually between 10% and 20%. This means that if your bet loses, you will receive the specified amount in your betting account, and you will be able to use it according to the bonus terms.

                                                                                                                                                                              Online Sports Betting UK

                                                                                                                                                                              How to Choose the Best Online Betting Sites in the UK

                                                                                                                                                                              With so many sports betting sites to choose from, you might be wondering how to select the best ones. When we started out in online sports betting, we were faced with the same situation. However, we realised which important criteria sports betting players should consider when joining betting platforms.

                                                                                                                                                                              To help you out, we have included a betting guide to what you should pay attention to when making a decision on which UK site you should join.

                                                                                                                                                                              Check Out the Bonus Terms and Conditions

                                                                                                                                                                              This is pretty straightforward, but we would like to elaborate a bit. Before making a significant purchase, we presume that you look into the product specifics, reviews, etc. Well, when opting for an online promo, you should do something similar – namely, you need to go through the bonus offer T&Cs.

                                                                                                                                                                              Bonus terms and conditions contain all the important details you need to know about the bonus and what you will need to do to collect it. Failing to meet just one of them will prevent you from obtaining the offer, so make sure that they are reasonable and suit your betting style, which is crucial for obvious reasons.

                                                                                                                                                                              Availability of Betting Bonuses

                                                                                                                                                                              Another thing to consider when joining an online betting site is whether it offers an assortment of bonus offers or the offering is modest (or non-existent, for that matter). For example, we appreciate coming across some best online bookies that feature a range of bonuses for existing customers, in addition to the welcome offer. This tells us that they make an effort to reward the customers for their loyalty, as they always have a promo or two at their disposal.

                                                                                                                                                                              Betting Stakes and Odds

                                                                                                                                                                              As you know, placing sports bets is all about the odds. Which sites offer competitive odds? Do they all provide more or less the same ones? Do some of them feature price boosts or enhanced odds?

                                                                                                                                                                              Of course, before joining a betting site, we recommend comparing the odds to those on competitor sites for the same markets. You can immediately see which site is more competitive and offers odds that can bring you greater potential returns if your bets win.

                                                                                                                                                                              Additionally, you should check what the bonus T&Cs say about the odds you need to place your eligible bet on to collect the offer. Sometimes, bonuses tend to include the obligatory requirement of placing certain bets at specified odds. As they can be pretty high, make sure you are positive you would like to place them.

                                                                                                                                                                              Play on Credible Online Betting Sites in the UK

                                                                                                                                                                              When discussing online sports betting in the UK, we have to note something of great importance. You should always make sure that the operator in question has all the appropriate licenses to offer sports betting services.

                                                                                                                                                                              Whether a bookmaker is licensed and regulated can easily be checked by looking at the footer of their website homepage. If the bookmaker is legit, you will see that it is licensed by the UK Gambling Commission.

                                                                                                                                                                              You will also see the account number that should be clickable. By tapping it, you will be directed to the public register on the UKGC website, where you can see several important company details, including the license summary.

                                                                                                                                                                              In case the license is valid, you will be able to see that the status column displays “Active.” Additionally, you will when the operator has obtained the license in question and which type of license it has obtained.

                                                                                                                                                                              Check out Available Sports Betting Markets

                                                                                                                                                                              Before joining a betting site, make sure to check the variety of available sports markets. In our opinion, the more, the better. But in case you are looking for the most prominent markets such as football, basketball, tennis, ice hockey, and cricket are available on the majority of online bookmaker sites.

                                                                                                                                                                              However, if you are more into niche markets like chess, darts, TV & novelty, specials, etc., you will need to browse a little as they cannot be found on all the sites.

                                                                                                                                                                              Betting Bonuses


                                                                                                                                                                              Online Sports Betting UK: Pros and Cons of Using Online Betting Bonuses

                                                                                                                                                                              The table below brings you an overview of what we believe are some advantages to pursuing bonus offers. As we always do, we aim to be as objective as possible. So, we have noted a negative side of some bonus promotions, too.

                                                                                                                                                                              ProsCons
                                                                                                                                                                              An excellent way to begin your online betting with an operator.Some bonus terms can be too demanding.
                                                                                                                                                                              The terms are usually more than reasonable.
                                                                                                                                                                              Lots of bonus offers to choose from.

                                                                                                                                                                              Online Sports Betting UK Conclusion


                                                                                                                                                                              We have almost reached the end of our article on online sports betting in the UK. We have tried to give you as much information that you might need if you are interested in joining one of the best online bookies.

                                                                                                                                                                              We have explained what you should consider when opening an online betting account and what you should pay attention to. In our opinion, you should make sure that you are joining a legal betting site that covers the markets you are interested in, has a solid bonus offer variety, and offers competitive odds – among other things.

                                                                                                                                                                              You have also learned about sports betting welcome bonus offers and what you will need to collect them. Once again, we will note that it’s essential you pay attention to the offer terms and see whether they suit your betting style.

                                                                                                                                                                              Online Sports Betting UK FAQ

                                                                                                                                                                              Even though we have tried to be as comprehensive and detailed as possible, we might have missed something you were interested in learning more about. That’s why we hope that you can find the answers to your additional questions answered below.

                                                                                                                                                                              This depends on the bonus terms and conditions. So, for the correct answer, it’s best to read the bonus T&Cs list to find the appropriate information. Normally, the terms require you to meet the wagering requirements that apply to your deposit and/or the bonus funds.

                                                                                                                                                                              In our experience, all the most prominent and the best online betting sites UK offer them. When we do our online bookmaker review, we consider whether the operator in question has available bonuses on offer. In case they do not, they will not receive the highest mark in our books.

                                                                                                                                                                              You should always consider what you are looking for in a sports betting welcome bonus. Is it free bets? Matched deposit? Cashback? Depending on your betting preferences, you should select the bonus offer that suits you best.

                                                                                                                                                                              All the best online betting sites in the UK offer multiple methods for depositing and withdrawing funds. For example, you can use debit cards, prepaid cards, e-wallets, bank transfers, and several other options.

                                                                                                                                                                              Of course, the best option for you is the one that suits you and that you already use. In case you prefer using a debit card for your online transactions, just make sure to find an online betting site that accepts this option.

                                                                                                                                                                              Betting players in the UK mainly prefer seeing decimal or fractional odds on online sports betting sites. Whichever their format, the odds represent the probability that an outcome can take place or not. In essence, their format tells you how much you can win in case a specific outcome happens.

                                                                                                                                                                              For example, you can find that Man City can defeat Aston Villa at the odds of 1.37 decimal or 4/11 fractional. Whichever format you select, if you wager £10 and your bet wins, your potential payout will be £13.70.

                                                                                                                                                                              For more winning opportunities, check out other sections of our website:
                                                                                                                                                                              Best Online Casino Bonuses
                                                                                                                                                                              Best Online Bingo Sites
                                                                                                                                                                              eSports Betting Sites