The online sports betting UK scene is bustling with activity throughout the year. The popularity of online sports betting is continually growing and we would not be surprised that sports betting fans are always looking for info on all the best betting sites UK, sports betting welcome bonus offers, etc.

For this reason, we have compiled this comprehensive review that includes an abundance of useful details about the best online bookies and what they have to offer. Read up on all the important information about online sports betting UK.

Best Online Betting Sites UK

We bring you an list of online bookmakers UK, that is of some of the best online sports betting UK sites below.

100% Bonus up to £250 on your first deposit

£10 min deposit using promo code 250BONUS • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount at least 5 times • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries &. Full T&C apply . BeGambleAware 18+.

Bet £10 & Get £30 in Free Bets for new customers at bet365.

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

50% up to £50

New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded

Bet £5 Get £25 in Free Bets

18+ New customers only. Opt in & bet £5 on any football market at odds 2.00+. No cash out. Get 5x£5 free bets for set football markets. Offer valid from 10.00 UK time on 02/12/2022. Free bets expire in 7 days. Card payments only. T&Cs apply. | Please gamble responsibly

Get A £20 Free Bet When You Bet £5

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. 

£20 Backup Bet

18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

£30 Matched Free Bet if your first Acca loses + 50 Bonus Spins

New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. Bet The Responsible Way. Full terms apply

Money Back as Bonus up to £40 + £10 Casino Bonus

18+ New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C’s.


18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Trade with 0% commission at Smarkets

Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit using card or online banking. Full T&C’s apply.18+.


18+. Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Get 5 x £5 free fixed odds bets + 2 x £5 free Total Goals spread bets + 50 free spins on Starburst. Each free spin is worth 10p and there are no wagering requirements. The maximum win on the free spins is £100 per 25 spin bundle. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. T&Cs Apply.

Bet £10, Get £20 In Free Bets

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. 18+T&CS apply


Deposit and bet £10 minimum odds 1/2 (1.50) / £10 Freebet / Valid 7 days / T&cs apply / 18+ /

£50 Welcome Challenge

18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply

100% profit boost of up to £100 of winnings on first bet – mobile only

T&C’s apply. New reg only. Claim by placing a min deposit £10 via “My Offers” page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100.18+

Bet £15 get £10


Online Sports Betting UK: Types of Betting Bonuses

As you probably know, betting bonuses come in many different shapes and sizes. That’s why opting for one might be a little intimidating for an online sports betting novice. But, based on our experience, we have come to the realisation that these bonus offers mainly fall into several prominent categories.

Of course, we have provided you with a detailed explanation of all of them, including useful info on bonus codes, odds, and lots more.

Welcome Bonuses

Sports betting welcome bonuses are a prominent occurrence on the majority of online sports betting UK sites. Online bookmakers provide them as a nice way to greet newcomers and show the appreciation that the number of their customers is increasing.

As you can imagine, there are many different sports betting welcome bonus offers that you can find. Some might entail matched deposits or free bets, risk-free bets or cashouts, etc. In any case, you will see that all of them include a list of obligatory terms and conditions you will need to meet in full.

The three most important ones will be the following:

  • You will need to open a betting account on the online site offering a welcome bonus.
  • To do this, you will need to be 18 or older.
  • Also, you will need to be a new customer, meaning that you cannot open another account using the same email address, personal and contact details, etc.

Of course, there will be more terms that you will need to meet to collect your bonus, but if you do not check these three important boxes, you better start looking for another operator and bonus you can collect.

Bonus Codes

You might have come across the phrase betting bonus codes but were unsure what it actually meant. Bonus codes are the same as promo or promotional codes – they are number and letter combinations that you can provide at signup or when opting for an online bonus.

Sometimes these bonus codes do not add value to the promotional offer, but they provide the operators with info on where you came from. This is the case with affiliate codes, for example. Other times, applying codes can bring you added value to the otherwise regular promotion.

Also, you can come across referral bonus codes too. You can send them to your friends in an invitation to join a particular sports betting site. If they accept the invitation and meet the appropriate terms, you can receive a reward for increasing the operator’s customer base.

Paddy Power
£30 IN FREE BET BUILDER BETS when you place a £10 Football bet

New customer offer. Place a £10 Sportsbook bet on any Football market, at min. odds 1/2 (1.5) — get £30 in free Football Bet Builder bets, valid 30 days. First £10 Bet Builder will be awarded after your qualifying bet settles - plus you will get an extra £10 Free bet on the following 2 days (£30 in total). Only deposits via Cards will qualify. T&Cs apply. Please Gamble Responsibly.


New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly

Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!

If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your first day's losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Reel Diamonds (minimum 3 bets required). Even if your account is up, you're guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only |


New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

Money back as a free bet if your First bet Loses - Up to £30

The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.

William Hill
Bet £10 Get £30, Credited as 3 x £10 bets

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Matched Deposit Bonuses

A matched deposit bonus is a very common sight on online sports betting UK websites. Here’s what this offer can look like – “100% Deposit Match up to £100.” Such a promo offer is likely to entail a minimum required deposit, among other things. So, to collect the bonus, you will need to make an eligible deposit. However, there are other requirements which you must fulfil. 

Risk-Free Bet Offers

You can also find risk-free bet offers on various best online bookies in the UK. So, what are risk-free bets? Actually, they are very simple to grasp. All you need to do is place your bet on one of the eligible markets. If the bet wins, you will receive your return. However, if it doesn’t, you will get the bet amount in the shape of a free bet or site credits that you can use to place an additional wager.

Normally, the amount you receive will be identical to the amount you have staked as your initial bet. Make sure to check the full terms if you come across this offer type to ensure that you are familiar with all of them and that you will successfully collect the bonus.

Free Bet Offers

Another popular bonus type involves free bets. For example, you get a certain amount (e.g. £10) in free bets after meeting the appropriate terms. Normally, you have to place a minimum required deposit as well as your first wager at minimum specified odds.

Additionally, you will need to do this within 7 or 14 days of making an eligible deposit. After that, the bonus will be released in increments in the form of free bets.

Bet £/€10 Get £/€20

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. Please gamble responsibly.

Get £50 in Bonuses Plus 50 Free Spins when you bet £20

18+ New customers only. Opt in, bet £20 at odds of 2.00+ within 7 days of registering, no cashout. Get 4x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 50 Free Spins. Bonuses & Free Spins expire in 7 days. Card payments only. T&Cs apply. | | Please gamble responsibly

Bet £10 Get £10 in free bets + £10 casino bonus

New UK customers (Excluding NI) mobile only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.

Enhanced Odds

You might have come across terms like enhanced odds, boosted odds, or enhanced prices but were not really sure what they meant. Well, we are here to shed some light on this topic. Many sports betting sites contain special enhanced odds sections where you can find various betting markets that are offered with higher odds than they would normally have.

Typically enhanced odds are available on a specific event, such as a football game, or a specific bet type, for example, over/under markets, etc.

Cashback for Losses

Have you ever wondered how cashback works in sports betting? A cashback promo is incredibly popular in the UK. Essentially, you get a portion of your losses in the form of free bets, betting funds, or something similar.

This promo type is usually reserved for existing customers and is not too frequent to come by. So, what does it entail? Normally, you will get the percentage of your stake back. Depending on the operator, it is usually between 10% and 20%. This means that if your bet loses, you will receive the specified amount in your betting account, and you will be able to use it according to the bonus terms.

Online Sports Betting UK

How to Choose the Best Online Betting Sites in the UK

With so many sports betting sites to choose from, you might be wondering how to select the best ones. When we started out in online sports betting, we were faced with the same situation. However, we realised which important criteria sports betting players should consider when joining betting platforms.

To help you out, we have included a betting guide to what you should pay attention to when making a decision on which UK site you should join.

Check Out the Bonus Terms and Conditions

This is pretty straightforward, but we would like to elaborate a bit. Before making a significant purchase, we presume that you look into the product specifics, reviews, etc. Well, when opting for an online promo, you should do something similar – namely, you need to go through the bonus offer T&Cs.

Bonus terms and conditions contain all the important details you need to know about the bonus and what you will need to do to collect it. Failing to meet just one of them will prevent you from obtaining the offer, so make sure that they are reasonable and suit your betting style, which is crucial for obvious reasons.

Availability of Betting Bonuses

Another thing to consider when joining an online betting site is whether it offers an assortment of bonus offers or the offering is modest (or non-existent, for that matter). For example, we appreciate coming across some best online bookies that feature a range of bonuses for existing customers, in addition to the welcome offer. This tells us that they make an effort to reward the customers for their loyalty, as they always have a promo or two at their disposal.

Betting Stakes and Odds

As you know, placing sports bets is all about the odds. Which sites offer competitive odds? Do they all provide more or less the same ones? Do some of them feature price boosts or enhanced odds?

Of course, before joining a betting site, we recommend comparing the odds to those on competitor sites for the same markets. You can immediately see which site is more competitive and offers odds that can bring you greater potential returns if your bets win.

Additionally, you should check what the bonus T&Cs say about the odds you need to place your eligible bet on to collect the offer. Sometimes, bonuses tend to include the obligatory requirement of placing certain bets at specified odds. As they can be pretty high, make sure you are positive you would like to place them.

Play on Credible Online Betting Sites in the UK

When discussing online sports betting in the UK, we have to note something of great importance. You should always make sure that the operator in question has all the appropriate licenses to offer sports betting services.

Whether a bookmaker is licensed and regulated can easily be checked by looking at the footer of their website homepage. If the bookmaker is legit, you will see that it is licensed by the UK Gambling Commission.

You will also see the account number that should be clickable. By tapping it, you will be directed to the public register on the UKGC website, where you can see several important company details, including the license summary.

In case the license is valid, you will be able to see that the status column displays “Active.” Additionally, you will when the operator has obtained the license in question and which type of license it has obtained.

Check out Available Sports Betting Markets

Before joining a betting site, make sure to check the variety of available sports markets. In our opinion, the more, the better. But in case you are looking for the most prominent markets such as football, basketball, tennis, ice hockey, and cricket are available on the majority of online bookmaker sites.

However, if you are more into niche markets like chess, darts, TV & novelty, specials, etc., you will need to browse a little as they cannot be found on all the sites.

Betting Bonuses

How to Claim Online Sports Betting Bonuses

Claiming one of the available bonus offers for sports betting will be possible after you finish some obligatory steps. In addition to meeting the bonus terms, you will also need to complete your account registration.

We have explained what this process looks like in the step-by-step guide below:

  1. To begin with, you will need to tap the registration button either on the operator’s site or in the app if you have downloaded it.
  2. Then, you will proceed by providing your personal information, such as your full name, date of birth, and gender.
  3. Also, you will need to enter your contact details (address, phone number, city, postal code, country, etc.).
  4. Additionally, you will need to set up your login credentials. The username on some sites is your email, and on others, you can select a nickname you’d like to use. Creating a password is obligatory.
  5. Some brands offer bonus codes, so if you have one, make sure to apply it in the bonus code field.
  6. You will complete setting up your account by accepting all the operator’s terms and policies.
  7. All that’s left to do now is make a deposit and meet the promotional terms. After that, you will have a bonus coming your way.

Online Sports Betting UK: Pros and Cons of Using Online Betting Bonuses

The table below brings you an overview of what we believe are some advantages to pursuing bonus offers. As we always do, we aim to be as objective as possible. So, we have noted a negative side of some bonus promotions, too.

An excellent way to begin your online betting with an operator.Some bonus terms can be too demanding.
The terms are usually more than reasonable.
Lots of bonus offers to choose from.

Online Sports Betting UK Conclusion

We have almost reached the end of our article on online sports betting in the UK. We have tried to give you as much information that you might need if you are interested in joining one of the best online bookies.

We have explained what you should consider when opening an online betting account and what you should pay attention to. In our opinion, you should make sure that you are joining a legal betting site that covers the markets you are interested in, has a solid bonus offer variety, and offers competitive odds – among other things.

You have also learned about sports betting welcome bonus offers and what you will need to collect them. Once again, we will note that it’s essential you pay attention to the offer terms and see whether they suit your betting style.

Online Sports Betting UK FAQ

Even though we have tried to be as comprehensive and detailed as possible, we might have missed something you were interested in learning more about. That’s why we hope that you can find the answers to your additional questions answered below.

When Can I Withdraw My Bonus Funds?

This depends on the bonus terms and conditions. So, for the correct answer, it’s best to read the bonus T&Cs list to find the appropriate information. Normally, the terms require you to meet the wagering requirements that apply to your deposit and/or the bonus funds.

However, we should note again that this depends on the case by case basis. The relevant info can only be found in the bonus T&Cs.

Do All Betting Sites in the UK Offer Bonuses?

In our experience, all the most prominent and the best online betting sites UK offer them. When we do our online bookmaker review, we consider whether the operator in question has available bonuses on offer. In case they do not, they will not receive the highest mark in our books.

How Do I Get a Good Sign-up Offer from the Best Online Bookies?

You should always consider what you are looking for in a sports betting welcome bonus. Is it free bets? Matched deposit? Cashback? Depending on your betting preferences, you should select the bonus offer that suits you best.

Additionally, you should check the terms that apply to it and ensure they are not overly demanding. For these reasons, we believe that the best offer is the one that suits you.

What Is the Best Method for Depositing at an Online Betting Site?

All the best online betting sites in the UK offer multiple methods for depositing and withdrawing funds. For example, you can use debit cards, prepaid cards, e-wallets, bank transfers, and several other options.

Of course, the best option for you is the one that suits you and that you already use. In case you prefer using a debit card for your online transactions, just make sure to find an online betting site that accepts this option.

How Are Sports Betting Odds Represented and What Do They Mean?

Betting players in the UK mainly prefer seeing decimal or fractional odds on online sports betting sites. Whichever their format, the odds represent the probability that an outcome can take place or not. In essence, their format tells you how much you can win in case a specific outcome happens.

For example, you can find that Man City can defeat Aston Villa at the odds of 1.37 decimal or 4/11 fractional. Whichever format you select, if you wager £10 and your bet wins, your potential payout will be £13.70.

For more winning opportunities, check out other sections of our website:
Best Online Casino Bonuses
Best Online Bingo Sites
eSports Betting Sites

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