18+ | Commercial Content | T&Cs apply | Wagering and T&Cs apply | Play Responsibly | Advertising Disclosure
promotionalbonuscode.com is an independent professional comparison site supported by referral fees from the sites which are ranked on this site. The sites and information we present are from companies from which promotionalbonuscode.com receives compensation. This compensation may impact the rankings of the sites. Other factors, including our own opinions, your location, and the likelihood of signing up, may also impact how the ranking of the sites appears to a particular user. promotionalbonuscode.com cannot and does not present information about every betting/casino site or betting/casino site offer available.

Online Sports Betting UK

United Kingdom

Legal bookmakers in

United Kingdom

Reviewed by our experts

Updated on

Home » Online Sports Betting UK

The online sports betting UK scene is bustling with activity throughout the year. The popularity of online sports betting is continually growing and we would not be surprised that sports betting fans are always looking for info on all the best betting sites UK, sports betting welcome bonus offers, etc.

For this reason, we have compiled this comprehensive review that includes an abundance of useful details about the best online bookies and what they have to offer. Read up on all the important information about online sports betting UK.

Best Online Betting Sites UK

We bring you a list of online bookmakers UK, that is of some of the best online sports betting UK sites below.

1
QuinnBet
95/100
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!
      If your account has Sportsbook losses at the end of your first day’s betting (23:59), we’ll refund 50% of your first day’s losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Smoking Hot Fruit Stacks (minimum 3 bets required). Even if your account is up, you’re guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
      2
      Virgin Bet
      95/100
      BET £10 GET £20 IN FREE BETS*
          **New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. BeGambleAware.org. 18+
          3
          Jeffbet Bookmaker
          95/100
          Bet £10 And Get £30 Free Bet
              18+. New Players Only. Min £10 qualifying bets stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full T&Cs apply. BeGambleAware.org #ad
              4
              bet365
              95/100
              Bet £10 & Get £30 in Free Bets for new customers at bet365.
                  Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
                  5
                  bet365 LiveStream
                  94/100
                  bet365 Live Streaming
                      To add to the In-Play excitement, bet365 stream over 200,000 events live to your PC every year – so you can bet as the action unfolds. Highlights include Masters Series Tennis tournaments and matches from some of the top domestic Soccer leagues in the world. To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. Any fixture/event on our website which has the Play or Video icon next to it is scheduled to be shown via Live Streaming. Geo location and live streaming rules apply.

                      Online Sports Betting UK: Types of Betting Bonuses

                      As you probably know, betting bonuses come in many different shapes and sizes. That’s why opting for one might be a little intimidating for an online sports betting novice. But, based on our experience, we have come to the realisation that these bonus offers mainly fall into several prominent categories.

                      Of course, we have provided you with a detailed explanation of all of them, including useful info on bonus codes, odds, and lots more.

                      Welcome Bonuses

                      Sports betting welcome bonuses are a prominent occurrence on the majority of online sports betting UK sites. Online bookmakers provide them as a nice way to greet newcomers and show the appreciation that the number of their customers is increasing.

                      As you can imagine, there are many different sports betting welcome bonus offers that you can find. Some might entail matched deposits or free bets, risk-free bets or cashouts, etc. In any case, you will see that all of them include a list of obligatory terms and conditions you will need to meet in full.

                      The three most important ones will be the following:

                      Of course, there will be more terms that you will need to meet to collect your bonus, but if you do not check these three important boxes, you better start looking for another operator and bonus you can collect.

                      Bonus Codes

                      You might have come across the phrase betting bonus codes but were unsure what it actually meant. Bonus codes are the same as promo or promotional codes – they are number and letter combinations that you can provide at signup or when opting for an online bonus.

                      Sometimes these bonus codes do not add value to the promotional offer, but they provide the operators with info on where you came from. This is the case with affiliate codes, for example. Other times, applying codes can bring you added value to the otherwise regular promotion.

                      Also, you can come across referral bonus codes too. You can send them to your friends in an invitation to join a particular sports betting site. If they accept the invitation and meet the appropriate terms, you can receive a reward for increasing the operator’s customer base.

                      1
                      Paddy Power
                      /100
                      GET £20 IN FREE BETSWHEN YOU PLACE A £5 BET
                      New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
                      2
                      Betfair
                      /100
                      GET £20 IN FREE BETS When you place a £5 bet on Sportsbook
                      New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly
                      3
                      QuinnBet
                      /100
                      Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!
                      If your account has Sportsbook losses at the end of your first day’s betting (23:59), we’ll refund 50% of your first day’s losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Smoking Hot Fruit Stacks (minimum 3 bets required). Even if your account is up, you’re guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
                      4
                      Betfred
                      /100
                      BET £10 GET £50 IN BONUSES
                      New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
                      5
                      Matchbook
                      /100
                      £20 Welcome Offer
                      The user must enter Bonus Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
                      6
                      William Hill
                      /100
                      Bet £10 Get £30, Credited as 3 x £10 bets
                      18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

                      Matched Deposit Bonuses

                      A matched deposit bonus is a very common sight on online sports betting UK websites. Here’s what this offer can look like – “100% Deposit Match up to £100.” Such a promo offer is likely to entail a minimum required deposit, among other things. So, to collect the bonus, you will need to make an eligible deposit. However, there are other requirements which you must fulfil. 

                      Risk-Free Bet Offers

                      You can also find risk-free bet offers on various best online bookies in the UK. So, what are risk-free bets? Actually, they are very simple to grasp. All you need to do is place your bet on one of the eligible markets. If the bet wins, you will receive your return. However, if it doesn’t, you will get the bet amount in the shape of a free bet or site credits that you can use to place an additional wager.

                      Normally, the amount you receive will be identical to the amount you have staked as your initial bet. Make sure to check the full terms if you come across this offer type to ensure that you are familiar with all of them and that you will successfully collect the bonus.

                      Free Bet Offers

                      Another popular bonus type involves free bets. For example, you get a certain amount (e.g. £10) in free bets after meeting the appropriate terms. Normally, you have to place a minimum required deposit as well as your first wager at minimum specified odds.

                      Additionally, you will need to do this within 7 or 14 days of making an eligible deposit. After that, the bonus will be released in increments in the form of free bets.

                      Kwiff
                      92/100
                      Bet £10 Get £30 Surprise Bet
                          New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
                          Paddy Power
                          /100
                          GET £20 IN FREE BETSWHEN YOU PLACE A £5 BET
                              New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
                              Betfair
                              /100
                              GET £20 IN FREE BETS When you place a £5 bet on Sportsbook
                                  New Customer offer. Place a min £5 bet on the Sportsbook on odds of min 1/2 (1.5), get £20 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly
                                  QuinnBet
                                  /100
                                  Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins!
                                      If your account has Sportsbook losses at the end of your first day’s betting (23:59), we’ll refund 50% of your first day’s losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Smoking Hot Fruit Stacks (minimum 3 bets required). Even if your account is up, you’re guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
                                      Betfred
                                      /100
                                      BET £10 GET £50 IN BONUSES
                                          New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
                                          Matchbook
                                          /100
                                          £20 Welcome Offer
                                              The user must enter Bonus Code ‘MB20’ during registration Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £20. Users cannot back and lay the same selection on the first bet. Qualifying bets open to Exchange, Matchbook Zero & Multiples Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
                                              William Hill
                                              /100
                                              Bet £10 Get £30, Credited as 3 x £10 bets
                                                  18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
                                                  BoyleSports
                                                  92/100
                                                  Bet £10 Get £10 in free bets + £10 casino bonus
                                                      New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply. **18+. Prices subject to fluctuation and availability. T&C’s Apply.
                                                      Test winner
                                                      bwin
                                                      91/100
                                                      £20 Backup Bet
                                                          18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply

                                                          Enhanced Odds

                                                          You might have come across terms like enhanced odds, boosted odds, or enhanced prices but were not really sure what they meant. Well, we are here to shed some light on this topic. Many sports betting sites contain special enhanced odds sections where you can find various betting markets that are offered with higher odds than they would normally have.

                                                          Typically enhanced odds are available on a specific event, such as a football game, or a specific bet type, for example, over/under markets, etc.

                                                          Cashback for Losses

                                                          Have you ever wondered how cashback works in sports betting? A cashback promo is incredibly popular in the UK. Essentially, you get a portion of your losses in the form of free bets, betting funds, or something similar.

                                                          This promo type is usually reserved for existing customers and is not too frequent to come by. So, what does it entail? Normally, you will get the percentage of your stake back. Depending on the operator, it is usually between 10% and 20%. This means that if your bet loses, you will receive the specified amount in your betting account, and you will be able to use it according to the bonus terms.

                                                          Online Betting
                                                          Image credit: Shutterstock

                                                          How to Choose the Best Online Betting Sites in the UK

                                                          With so many sports betting sites to choose from, you might be wondering how to select the best ones. When we started out in online sports betting, we were faced with the same situation. However, we realised which important criteria sports betting players should consider when joining betting platforms.

                                                          To help you out, we have included a betting guide to what you should pay attention to when making a decision on which UK site you should join.

                                                          Check Out the Bonus Terms and Conditions

                                                          This is pretty straightforward, but we would like to elaborate a bit. Before making a significant purchase, we presume that you look into the product specifics, reviews, etc. Well, when opting for an online promo, you should do something similar – namely, you need to go through the bonus offer T&Cs.

                                                          Bonus terms and conditions contain all the important details you need to know about the bonus and what you will need to do to collect it. Failing to meet just one of them will prevent you from obtaining the offer, so make sure that they are reasonable and suit your betting style, which is crucial for obvious reasons.

                                                          Availability of Betting Bonuses

                                                          Another thing to consider when joining an online betting site is whether it offers an assortment of bonus offers or the offering is modest (or non-existent, for that matter). For example, we appreciate coming across some best online bookies that feature a range of bonuses for existing customers, in addition to the welcome offer. This tells us that they make an effort to reward the customers for their loyalty, as they always have a promo or two at their disposal.

                                                          Betting Stakes and Odds

                                                          As you know, placing sports bets is all about the odds. Which sites offer competitive odds? Do they all provide more or less the same ones? Do some of them feature price boosts or enhanced odds?

                                                          Of course, before joining a betting site, we recommend comparing the odds to those on competitor sites for the same markets. You can immediately see which site is more competitive and offers odds that can bring you greater potential returns if your bets win.

                                                          Additionally, you should check what the bonus T&Cs say about the odds you need to place your eligible bet on to collect the offer. Sometimes, bonuses tend to include the obligatory requirement of placing certain bets at specified odds. As they can be pretty high, make sure you are positive you would like to place them.

                                                          Play on Credible Online Betting Sites in the UK

                                                          When discussing online sports betting in the UK, we have to note something of great importance. You should always make sure that the operator in question has all the appropriate licenses to offer sports betting services.

                                                          Whether a bookmaker is licensed and regulated can easily be checked by looking at the footer of their website homepage. If the bookmaker is legit, you will see that it is licensed by the UK Gambling Commission.

                                                          You will also see the account number that should be clickable. By tapping it, you will be directed to the public register on the UKGC website, where you can see several important company details, including the license summary.

                                                          In case the license is valid, you will be able to see that the status column displays “Active.” Additionally, you will when the operator has obtained the license in question and which type of license it has obtained.

                                                          Check out Available Sports Betting Markets

                                                          Before joining a betting site, make sure to check the variety of available sports markets. In our opinion, the more, the better. But in case you are looking for the most prominent markets such as football, basketball, tennis, ice hockey, and cricket are available on the majority of online bookmaker sites.

                                                          However, if you are more into niche markets like chess, darts, TV & novelty, specials, etc., you will need to browse a little as they cannot be found on all the sites.

                                                          Bonus Offer
                                                          Image credit: Shutterstock


                                                          Online Sports Betting UK: Pros and Cons of Using Online Betting Bonuses

                                                          The table below brings you an overview of what we believe are some advantages to pursuing bonus offers. As we always do, we aim to be as objective as possible. So, we have noted a negative side of some bonus promotions, too.

                                                          ProsCons
                                                          An excellent way to begin your online betting with an operator.Some bonus terms can be too demanding.
                                                          The terms are usually more than reasonable.
                                                          Lots of bonus offers to choose from.

                                                          Online Sports Betting UK Conclusion


                                                          We have almost reached the end of our article on online sports betting in the UK. We have tried to give you as much information that you might need if you are interested in joining one of the best online bookies.

                                                          We have explained what you should consider when opening an online betting account and what you should pay attention to. In our opinion, you should make sure that you are joining a legal betting site that covers the markets you are interested in, has a solid bonus offer variety, and offers competitive odds – among other things.

                                                          You have also learned about sports betting welcome bonus offers and what you will need to collect them. Once again, we will note that it’s essential you pay attention to the offer terms and see whether they suit your betting style.

                                                          Online Sports Betting UK FAQ

                                                          Even though we have tried to be as comprehensive and detailed as possible, we might have missed something you were interested in learning more about. That’s why we hope that you can find the answers to your additional questions answered below.

                                                          This depends on the bonus terms and conditions. So, for the correct answer, it’s best to read the bonus T&Cs list to find the appropriate information. Normally, the terms require you to meet the wagering requirements that apply to your deposit and/or the bonus funds.

                                                          In our experience, all the most prominent and the best online betting sites UK offer them. When we do our online bookmaker review, we consider whether the operator in question has available bonuses on offer. In case they do not, they will not receive the highest mark in our books.

                                                          You should always consider what you are looking for in a sports betting welcome bonus. Is it free bets? Matched deposit? Cashback? Depending on your betting preferences, you should select the bonus offer that suits you best.

                                                          All the best online betting sites in the UK offer multiple methods for depositing and withdrawing funds. For example, you can use debit cards, prepaid cards, e-wallets, bank transfers, and several other options.

                                                          Of course, the best option for you is the one that suits you and that you already use. In case you prefer using a debit card for your online transactions, just make sure to find an online betting site that accepts this option.

                                                          Betting players in the UK mainly prefer seeing decimal or fractional odds on online sports betting sites. Whichever their format, the odds represent the probability that an outcome can take place or not. In essence, their format tells you how much you can win in case a specific outcome happens.

                                                          For example, you can find that Man City can defeat Aston Villa at the odds of 1.37 decimal or 4/11 fractional. Whichever format you select, if you wager £10 and your bet wins, your potential payout will be £13.70.

                                                          For more winning opportunities, check out other sections of our website:
                                                          Best Online Casino Bonuses
                                                          Best Online Bingo Sites
                                                          eSports Betting Sites