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Serie A Betting Offers and Promo Codes 2024

United Kingdom

Legal bookmakers in

United Kingdom

Reviewed by our experts

Updated on


UK bettors also enjoy Italian Serie A betting online as the level of competition is pretty high. Fortunately, there are plenty of Serie A betting offers and promo codes to discover across many of the top sportsbooks. Read on and discover the latest available promotions for this world-class tournament.

Top Serie A Betting Offers and Promo Codes

Bettors have a wide range of options when it comes to choosing a bookmaker these days. But if you are interested in betting on Italian football then we have highlighted some of the very best below. With so many promotions and betting offers available, you can make your choice knowing that there is a lot to enjoy.

1
bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
  • Comprehensive global coverage
  • Intuitive navigation
  • Highly competitive odds across sports
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
2
10bet
100% up to £50
  • The Ten Club exclusive features
  • No deposit/withdrawal fees
  • Great iOS & Android apps
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
3
Parimatch
Bet £10 and Get £50
  • Great BetBuilder UX design for multiple bet types
  • Great Customer support on multiple platforms
  • Sports app for both Android and iOS
18+. New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs Apply. GambleAware.org | Please gamble responsibly.
4
Coral
Get A £20 Free Bet – When you bet £5 on Sports
  • Extensive horse racing coverage
  • Great live streaming platform
  • 40+ sports to bet on
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply
5
bwin
£20 Backup Bet
  • Trusted by over 20 million users
  • Supports more than 40 sports
  • Over 15 payment methods available
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply
6
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins
  • Daily odds boosts
  • Competitive odds on various markets
  • eSports betting available
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply
7
Unibet
Bet £10 Get £40 in Bonuses
  • Live Stream Covers a Wide Range of Sports
  • In-Play Betting on Popular Sports and Competitions
  • Android and iOS apps with good UI and UX
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.

Best Serie A Betting Sites

The list above shows some of the top Serie A betting offers, but the following section will focus more on the top bookmakers which focus on major football events, such as Serie A. Read on and see why the following ones deserve special highlight in terms of betting on Serie A.

Serie A Betting Offer at bet365

bet365 is considered one of the best Serie A betting sites around. The sheer number of markets available for events from around the world will be interesting to many. This bookmaker always has a lot of promotions and offers for all kinds of football events, so you can use any of them with your Serie A betting online.

Visit the site for the full terms and conditions. There is also a schedule of live-streamed games to enjoy. The service depends on the location. Also, users need to have some balance on their accounts or have placed a bet in the last 24 hours.

Bet £10 & Get £30 in Free Bets for new customers at bet365.

Pros +

  • Comprehensive global coverage
  • Highly competitive odds across sports
  • Intuitive navigation

Cons –

  • Lacks loyalty rewards for existing customers
  • No option for betting exchange
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Paddy Power Serie A Offer

Paddy Power is well known in the industry for its eye-catching promotions and number of available offers and promo codes. There is also the chance to livestream selected games to keep up with the action while you bet. Players can find plenty of markets to bet on football on the website, including Accas, Multi-Match Bet Builders, Virtuals, etc.

GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET

Pros +

  • VIP program for loyal players
  • Request custom odds with #WhatOddsPaddy
  • Daily odds boost

Cons –

  • Slow withdrawal time
  • UK and IE focused
New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Coral Serie A Offer

If you want to make a Serie A bet, you’re in the right place with Coral. This bookmaker regularly offers free bet promotions which can be used for betting on the Italian Serie A. The 1X2 markets usually offer some pretty competitive odds. Look out for promo codes to use with one of the most respected and established sports betting operators in the country.

Get A £20 Free Bet – When you bet £5 on Sports

Pros +

  • Extensive horse racing coverage
  • Great live streaming platform
  • 40+ sports to bet on

Cons –

  • Slightly slow payout times
  • Customer support could be better
18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply

Ladbrokes Serie A Offer

Much like Coral, Ladbrokes is a well-established name in the betting industry and always has a lot of promotions. Football is the main sport at Ladbrokes and customers can use the operator’s betting offers to back their favourites. Free bets and bet insurance offers are common here and can be used on the full range of Serie A games.

£20 In Free Bets Ker-Ching – When you bet £5 on sports

Pros +

  • Extra acca features
  • Daily Best Odds Guaranteed
  • Wide selection of betting markets

Cons –

  • Restricted in several countries
  • Welcome bonus could be better
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Unibet Serie A Offer

Unibet is another operator that is well known for its user-friendly website and number of promotions for both new and existing customers. Free bets and money back offers are a regular sight, and you can use any of the promotions during the Italian Serie A. There is also the possibility to livestream Serie A games at the in-play section on the website.

Bet £10 Get £40 in Bonuses

Pros +

  • Lots of Existing Customer Bonuses
  • Modern Betting Experience – Live and In-Play Betting
  • Sports Betting App for both iOS and Android

Cons –

  • Odds on Unpopular Sports are not the Best
  • Limited Customer Support Options
18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.

How to Bet on Serie A

Even if you are a complete beginner, it is very simple to start betting on Serie A. Everything is very straightforward, and the markets and odds are easy to understand, so learning how to bet on Serie A is easy. You will need to register with an online sports betting site first and then you can explore the football betting offers and promo codes available.

It should be noted that you should always bet responsibly. Place your bets within a strict budget and remain in control.



Types of Serie A Betting Offers

Once you start looking at the different sports betting sites, you will realise just how many different kinds of Serie A betting offers there are. You will be able to choose which one suits you best. But here is some information to know what to look out for.

Serie A Matched Deposit Offers

This is one of the most popular types of sign up offers available. Here, new customers just need to register and make an initial deposit into their account. The bookmaker will then match the amount of the deposit – usually in the form of bet credits. They can then be used for Italian Serie A betting.

Serie A Free Bet Offers

Customers will receive free bets to be able to be used on Serie A games. There will usually be some requirements to the offer and there may have to be qualifying bets made first. But then the player can use the free bets on Serie A.

Serie A No Deposit Bonuses

This kind of promotion is slightly rarer than the two already discussed. Here, the new customer doesn’t even need to make a deposit into their account to receive the bonus, Just registering with the bookmaker is enough to activate the offer.

Serie A Accumulator Bonuses

Serie A betting offers with accumulator bets are popular with football fans, and a Serie A accumulator bonus gives the customer an additional way to bet on the games. As long as the player meets all the promotion requirements, this could boost the potential winnings or return a stake if just one leg of the Acca loses.

About Italian Serie A

The Serie A league has produced some of the most celebrated clubs and players in the history of football. Italian clubs have regularly won European trophies and the likes of Milan, Inter, and Juventus are known across the world. The passion of the fans is also a great attraction to watching Serie A games.

The Serie A season runs from around the end of August each year until the following May. There are 20 teams in the top tier of Italian football and they play each other home and away with the best team being awarded the scudetto, a number of teams qualifying for European competition, and three being relegated to the second tier.

Serie A Betting Markets

As with many football leagues and games, there is a very wide range of options when it comes to betting on Serie A. You can use a variety of betting offers to help you to make your predictions. Here are some of the most common bets to make on the Italian Serie A.

Serie A betting
source: shutterstock

Serie A League Betting Tips and Strategies

One of the best Serie A betting tips is to know what you are betting on specifically. You should watch as many games as possible and keep up to date will all the latest team news, Serie A live scores and developments.

It is a good idea to look back at recent form and results when it comes to individual match betting. Backing the biggest teams to win the league is also a good tip as there has only been one season since 2001 when one of either Milan, Inter, or Juventus have not finished champions.

Serie A Betting Offers and Promo Codes – Conclusion


Serie A is one of the most exciting leagues in the world and is an excellent place to go betting if you are into European football. Most bookmakers will have some Serie A betting offers to claim and placing bets on the league is very easy to do.

There are plenty of different betting markets to choose from and you can easily keep up with the action, wherever you live. You can also always check back to this page to discover all the latest Serie A betting offers.

Serie A Betting Offers and Promo Codes – FAQs

You should be able to find Serie A betting markets at just about every online sports betting site. Some of the popular sites include bet365, Paddy Power, and Coral.

While Serie A betting offers could appear at any time, they are more likely to be available near the start of the season, which is usually in August every year.

bet365, Coral, Ladbrokes, and BoyleSports are some of the best bookies with competitive odds for this competition.

Yes, there are. You can find the latest Serie A betting promo codes at the top of this page.

TNT Sports currently shows live games so that is the best way to watch Serie A in the UK. But you may also be able to live stream matches through your betting account of choice..

The top four teams in the 2023-24 Serie A season were Inter, Milan, Juventus, Atalanta and Bologna.

Inter Milan is currently the favourite to win the Italian Serie A title next season.

TIM is the Italian communications company that sponsors the league, so you will sometimes see Serie A referred to as the Serie A TIM league.